Ms. Ramya K Prasad
M.A.,M.Phil.,(Ph.D.)

Head
:

13 years


1. Paper titled 'A Textual analysis on the content of TV Commercials w.r.t. Advertising Appeals used in Positioning of Parent and Sub brands of Cadbury’s and Nestle Chocolates', published in the International Journal of Human Resource & Social Sciences of the ASSOCIATED ASIAN RESEARCH FOUNDATION, ISSN NO (Online) 23494085 (Print) 23944218, August 2016, Vol 3, Issue 8, Impact factor 3.866

2. Paper titled 'Visuals aesthetics enhance brand recall- A study on TV Advertisements of Chocolates among youth', published in the International Journal of Human Resource & Social Sciences of the  ASSOCIATED ASIAN RESEARCH FOUNDATION, ISSN NO (Online) 23494085 (Print) 23944218, August 2016, Vol 3, Issue 8, Impact factor 3.866

3. Co-authored and presented a paper titled ‘Indecent Representation of women Act- An overview’, published in the proceedings of the International conference on Gender Dynamics: Evolving Synergies, on June 29 & 30, 2016 at Women’s Christian College, ISBN No: 978-93-85374-41-8

4. Paper titled 'Visuals aesthetics enhance brand recall- A study on TV Advertisements of Chocolates among youth', published in the proceedings of the International Conference on Media and Visual Literacy. ISBN NO 978-93-81992-74-6 held at SRM University. February 2016.

5. Paper titled 'A Textual analysis on the content of TV Commercials w.r.t. Advertising Appeals used in Positioning of Parent and Sub brands of Cadbury’s and Nestle Chocolates', published in the proceedings of the International Conference on Media and Visual Literacy. ISBN NO 978-93-81992-74-6 held at SRM University. February 2016.

 

 

 

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Advertising Management, Public Relations and Corporate Communication, Media Management, Event Management, Mass Communication Theories, Research Methodology and Communication Studies