Ms. Ramya K Prasad
M.A.,M.Phil.,(Ph.D.)

Head
:

13 years


1. Paper titled 'Trends in Television Advertising', published in the proceedings of the International Seminar on Radio and Television, Organised by University of Puducherry, Puducherry.

2. Paper titled 'Advertisements on Chocolates - a Visual treat', abstract published in the proceedings of the National Conference On Power of Visuals at the Media Meet, Organised by Christ University, Bangalore. August 2015.

3. Paper titled 'Impact of Logos in brand recognition of Sub brands with Parent brands', abstract published in the proceedings of the National Conference On Power of Visuals at the Media Meet, Organised by Christ University, Bangalore. August 2015.

4. Paper titled 'Visuals aesthetics enhance brand recall- A study on TV Advertisements of Chocolates among youth', published in the proceedings of the International Conference on Media and Visual Literacy. ISBN NO 978-93-81992-74-6 held at SRM University. February 2016.

5. Paper titled 'A Textual analysis on the content of TV Commercials w.r.t. Advertising Appeals used in Positioning of Parent and Sub brands of Cadbury’s and Nestle Chocolates', published in the proceedings of the International Conference on Media and Visual Literacy. ISBN NO 978-93-81992-74-6 held at SRM University. February 2016.

 

 

 

:
Advertising Management, Public Relations and Corporate Communication, Media Management, Event Management, Mass Communication Theories, Research Methodology and Communication Studies